The course consists of 3 components:
The components are:
Component 1- Exploring Media Products
A1: Media products, audiences and purpose
Looking at a range of past and present media products, such as podcasts, magazines and mobile apps, students will examine how media products engage audiences for a given purpose. Students will develop their understanding of the relationship between media products, their audiences and purposes.
B1: Genre, narrative, representation and audience interpretation
Students will select media products from one of the three sectors: audio/moving image, publishing and interactive, and explore how genre, narrative and representation are combined to engage their audience. Students will develop their understanding of how media products are created to appeal to their audiences.
B2: Media production techniques
Students will deconstruct media products to examine how media production techniques combine to create meaning for audiences. Students will develop their understanding of how different production techniques combine to create meaning.
Component 2- Developing Digital Media Production Skills
A1: Practical skills and techniques
Students will participate in workshops and classes to develop media production skills and techniques appropriate to one, or all, of the following media sectors: audio/moving image, publishing and interactive media.
B: Apply media production skills and techniques
Students will apply relevant media production skills and techniques through the following media practices: pre-production, production and post-production when reworking extracts of an existing media product/s such as a movie trailer, a magazine cover or a platform game.
C: Review own progress and development of skills and practices
Students must track their progress during this component, reflecting on their development of skills and techniques in workshops through to the application of pre-production, production and post-production processes and practices.
Component 3- Create a Media Product in Response to a Brief